About

About

AvivaAllenHeadshot

Healthy living can be overwhelming. And expensive. By connecting you with a curated selection of natural, organic, eco-friendly, and health-focused products and services – and saving you money when you purchase them – we aim to make it a little easier for moms like you. 

My name is Aviva Allen. I am a mom of two, a kids’ nutritionist – and the founder of the Healthy Moms Discount Card. Healthy Moms began as a Toronto-based Facebook group in 2012. We were a tribe of moms with similar values who shared ideas, recipes, shopping tips, and gave each other advice related to healthy, natural living.

Slowly but surely, the group grew and now is an engaged community of over 10,000 moms from across the GTA – and an invaluable resource for its members. (If this sounds like something you’d like to be part of, click here to join us if you live in the Toronto area. If you live in the Vancouver area, join our new Vancouver group here).

As our community grew, it became clear that moms wanted to be connected with businesses that aligned with their values and lifestyle – and so, in early 2016, the card was born.

My mission through the Healthy Moms Discount Card is to inspire moms to make healthy and environmentally-friendly choices for their families and to provide access to natural products and services at more affordable prices.

All the participating businesses you will find listed on our site are there because they align with our values. I’ve carefully selected each and every one of them because of factors like the quality of their products or services, their environmental responsibility, and choice of ingredients. And, because I know that living a healthy lifestyle in a big city can add up (big time), I’ve also negotiated the best possible discounts for you.

The card has the potential to save you hundreds – if not thousands – of dollars a year. We hope you’ll join our community, buy a card – and use it often!


Work with us! If you are a local business and would like to discuss how you can reach our Healthy Moms audience, we’d love to connect. Please click here for more information.